Hell isn’t for the weak. Emilia finds out after waking up and being immediately assigned by Hell’s CEO. For demons to tempt humans, a retail level in Hell exists for them. Forced to fit in this new role, Emilia finds she has no memory of her past or how she ended up there. Much to her surprise, her supervisor Dameon also has no recollection. Differences aside, can they unravel the mysteries of their lost memories while keeping the shelves stocked? Or will they end up being permanently demoted?